67 British firms have written to bolsonaro to complain about what he’s doing in the Amazon rainforest. Some of these firms are big name companies such as Asda and Tesco’s, well as the UK’s largest asset manager. Separately 70 American firms have signed a similar letter ( this list includes Microsoft and Google)
The letters talk about the world’s concern over his destruction of the Amazon rainforest, talk about various agreements including the soy moratorium from 10 years ago.
Whether these letters have any impact will be interesting to see. However from companies point of view it would seem that the only way to ramp up pressure on Brazil behind on this point is to start boycotting their products. These companies are in theory capable, in most instances, to stop buying products from Brazil and instead get them elsewhere. As such customers must keep up the pressure on these companies, so that if Bolsonaro continues without changing course- the companies feel they must move suppliers from within Brazilian borders. Just a few of these companies doing this publicly, may well force the Brazilian government to change direction.
Whether these companies customers care enough to force them to take this extreme action will be something we will find out in the next year.
