BP – See Animals Wild

I am not sure whether I have been targeted, or whether these adverts that have been irritating me are being seen by everyone as often. I must have encountered these adverts at least once a day for the last month, and if you look at their YouTube channel, their blurb starts.

Our purpose is reimagining energy for people and our planet. We want to help the world reach net zero and improve people’s lives.

If you do not believe me, click here to load their page and see for your self.

Why is this irritating? Because, whether they are intentionally suggesting that their company is green or not, this is the obvious conclusion for their advertising. The only hat-tip to their fossil fuel business, is to say that they will keep these fuels going until they are not needed.

Last year, BP took its second largest profits of $13.8 billion (only beaten by 2022 when they made $27.7 billion). In the same year BP spent $1.26 billion on renewable investments, up from $1.02 billion the former year. What does this mean? Renewables are a green side project: fossil fuels are the main part of BP business. While Shell is not currently yelling (at least on my youtube feed) their investment is similar.

In 2023, BP invested 4.7 times as much money in oil and gas, as it did in renewables

Does it think that and not or, might mean that they can continue to invest more than 90% into fossil fuels and a small amount in renewables (as well as investor returns etc -this is a choice)? What is odd, is generally their renewable investments are good investments yielding returns of 15% a year.

As if another story is needed to highlight the absurd position of BP, here is another article from the guardian, on this very issue, only published yesterday, click here to read it

I have already been shown this advert twice in the last 30 minutes. I have not tried to complain about this advert, because I am sure it will have no impact. Never-the-less BP must stop pushing this advert, as it is a complete lie.

Tag: BP

BP continue the misleading adverts – “and not or”