” DO NO HARM” is googles motto, yet they are failing. It is quite true that google cannot police the whole internet. It is also true, that we should not expect it to. However, we can expect it to not advertise or direct traffic to mistruths.
Yet, they have been placing ads next to content promoting climate change denial.
There are 10 fringe publishers who’s content is included in 69% of false posts on the climate – this number is small enough that google should be able to deal with it. It is estimated that google made $5.3 million in just 6 months from google ad revenue (according to the CCDH).
Climate change denial seeks to push off the time when we will have to make the hard changes, yet this makes the ecological disaster we are trying to avoid all the more likely.
In 2019 more than 11,000 scientists from more than 150 countries declared a climate emergency. The problem is that this was followed by the whole world closing down because of COVID. It seems that google has been helping spread misinformation.
When this challenge was put to google, it basically pointed at its policy and then stopped serving adds on the page in question. This is not good enough. Google can well afford a handful of people searching the web for content of this sort, and making sure that they do not profit from it. It is likely that there will always be people who refuse to believe the planet is warming (there are still so called “flat earth” societies around the world)
