Looking at who is eating the majority of beef in the USA is alarming for the future of the industry. This is because older generations are eating the vast majority. Beef was at its strongest in the 1970s, with the average amount of beef eaten per person in 1975 being around 90 pounds or 40kg, but having dropped to just 57 pounds or 25kg.
Chicken is now the USA most consumed meat.
While this might be bad for the beef industry, it is good for the climate. Beef produces around 10 times the greenhouse gases that poultry does, and 20-60 times the amount that is released getting the same nutrition from plants.
According to this study, just 12% of people were responsible for eating half of the beef consumed in the country.
Continue reading “Is the USA beef market destined to crash?”