It is disgusting, that despite the science being clear for decades now (and the urgency needed) there is still so many companies that are desperately trying to hang on to their business as normal way of life.
As the world, and customers in particularly are increasingly voting with their feet and moving if a supplier is not being green enough, a lot are continuing to push out false news to try to throw climate change into doubt.
There has been much success on this, however it has run its course. The ASA has announced a regulatory crackdown on ads which seek to mislead on climate change.
Currently, the ASA rules are loose enough to allow significant misleading claims and mistakes to be gotten away with.
Time will tell if they are successful, however it is work long overdue. Much of the incorrect ideas on climate change have been placed in peoples minds on purpose.
Past examples include oil companies bigging up tiny parts of their business in adverts (and failing to mention the vast emissions from the 99% or more of their core business, along with companies like Volkswagen who cheated on emission standards allowing them to get away with far more emissions than they admitted to. Others include Coke who had a big campaign about waste plastic in the oceans – failing to admit that most of this plastic was their fault.
We will have to watch this carefully. Thankfully, in this day and age, there are many different people watching to keep account of what is going on. We must not avert our eyes.
